Tuesday, September 22, 2009

"Do Fries Go With That Shake?" *

I was pleasantly surprised this morning when my barista offered me a sample packet of Starbucks Via Ready Brew Columbia to go with my Greek Yogurt and Honey Parfait.

Even though this product will not be available until September 29, it's already created quite a "buzz" (pardon the pun).

This is my second sample - the first was an Italian Roast (rich, bold, excellent) and the Columbia is milder but still surprisingly good for "instant coffee."

This is what Starbucks says about their new product:

This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA™ Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.

It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and
flavor. No other coffee company takes this step, and it makes all the difference.



* ("Do Fries Go With That Shake?" George Clinton and Vanessa Williams (1986))

1 comment:

  1. Now, this is what I'm talking about!!! I can throw one of those in my lunch bag on my way to work, fill my Starbucks mug with hot water at the office, after I'm settled in my cubie and it's off to the races for the day without worrying about my java getting cold while I'm going through my emails and other incidentals to beginning the workday!! This can save as much as 10 minutes each morning - no waiting in line for my cup of vente!