Tuesday, April 3, 2012

Happy Anniversary! Peet's 2012 Special Offering



For those times when you need a little extra "oomph" in your cup, Peet's is always a good choice. If you know beans about Peet's, you know that it is not for the weak of cup. Peet's is for the serious coffee drinker.

So, I was in a serious mood this weekend (it's tax time) and picked up a half-pound of the Anniversary Blend. This year's offering is quite different from the anniversary blends of old. It's a combination of three different coffees.

And, not only is it a great cup of coffee, five percent of the proceeds are going to a great cause.

If you haven't tried this year's crop, hurry, because it won't be around long and I think you'll be pleased.

Anniversary Blend Coffee (15.95 per pound)

From Peets.com:

Rich, vibrant, and aromatic. Our 2012 Anniversary Blend supports the community behind the beans. 5% of proceeds* go to establish clean water access near Papua New Guinea’s Korona Plantation, where the majority of this coffee was grown.

Anniversary Blend is available for a limited time.

This year’s Anniversary Blend is unlike any we’ve offered in the past. Not only is it an extraordinary combination of three washed-process coffees we've never offered before, but also through offering it we’re providing clean water for the people of Papua New Guinea. 5% of proceeds go to the community surrounding the Korona Plantation where this coffee started. The Korona plantation’s coffee is one of the best we’ve tasted all year with forthright fruit, honeyed texture, and densely flavorful character. This unique coffee serves as the backbone of this year's blend.



To this foundation, we added a coffee from one of the highest coffee growing altitudes in Burundi. The coffee comes from a number of washing stations in the Kirimiro group all above 6,000 ft. The Burundi coffee adds body and velvety blackcurrant undertones.

To complete the blend, we added a brand new estate Colombia to instill a bright, pure palate acidity and a fine, clean finish. While we typically favor Colombias from the southern heights of Huila, we were especially taken by this Supremo (large bean coffee) from Finca Santa Barbara in the state of Antioquia.

We think this blend offers great tribute to our founding 46 years ago and we hope you’ll join us in celebrating the Anniversary.

No comments:

Post a Comment