There’s one thing I don’t talk about much here. It’s my affection for Yuban coffee. It’s not that I’m embarrassed that I like it. It’s just that I feel that no one is really interested. These days it’s all about the gourmet, the micro-roast, the new coffee on the scene, the new machine, the new method, the new grinder, the new container.
But, it’s really what’s on the inside that counts.
I lost a dear friend six years ago. When she was in the last few months of life, one of the few pleasures she was still able to enjoy was a cup of coffee. She liked strong coffee. And she usually drank one of the bold blends from a California company that starts with a “P.” While having coffee one day, I asked her if she liked any other brand of coffee. She told me that years before she used to drink Yuban. Then we chatted for a bit about how good Yuban coffee tastes. She said she hadn’t seen any in years in the market.
So, the next time I went to visit, I brought over a big can of Yuban. She was thrilled.
I was thinking today about Christmas gifts. Did you ever wonder what your neighbor might say (you know the one who isn’t “hip” like us and a coffee connoisseur) if you wrapped up a big can of coffee with a bow and walked it across the street with an old-fashioned holiday card? Not the e-cards. I’m talking the real-deal with the house on the front covered in snow or a snowman. And not the uber-expensive cards of today, but the ones you get in a box of 20?
You might get to know your neighbor better.